Kuniha Matsushita

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Brand Personification
General Information
AliasKuni-chan[1]
Designer🇵🇭 aya mamba
Debut2024-6-28
Representation
Represents🇯🇵 National
First available1927
Appearance
Hair ColorDark Gray
Eye ColorBurnt Sienna

Kuniha Matsushita (Japanese: 松下 国派, Matsushita Kuniha) is a character personifying National, a Japanese brand used by Panasonic.

Appearance

Kuniha has dark gray hair and burnt sienna eyes. Her hair is tied into a lower bun as her characteristic trait was based on the brand's introduction in the 1920s. She wore a burgundy 1950s-inspired dress with accessories that resemble TV dials (such as the "changing channel" dial and the volume dial), and a gray fishnet design printed on the skirt. She also wore black fastened sandals.

Personality

Kuniha is a woman with an elegant and traditional presence. She is well-known for inventing home appliances from the brand she represents before it became relevant from the 20th century to the present day. She and her male counterpart, Risuke, were working hard together to promote their creations for more people. However, Kuniha was easily confused by Risuke's modern inventions, leading the latter into an amusing yet endearing moment between the two.

Trivia

Main

  • Her surname, Matsushita, is a nod to the founder of both National and Panasonic, Konosuke Matsushita.
    • While her given name, Kuniha; consists of two kanji characters: Kuni (国) means "country" or "nation", while Ha (派) means "wave", or "waves". Altogether it means "nation waves", which metaphorically symbolize signals or vibrations in electronics.
  • She invents almost everything—from radios, home appliances, and even bicycles.
  • Despite her serious yet elegant presence, Kuniha is curious; and has a childlike and enthusiastic side. The reason to this is because when she was not at work, she watches a tokusatsu she was interested in. She also appreciates the effort of promoting the brand she represented despite the series not being recognized in Japan.
    • She also practices speaking in Brazilian Portuguese due to the tokusatsu's popularity in Brazil.
  • Her dress, especially its color scheme and accessories on the waistband, is inspired by the National TV set from 1952.[2]
    • In fact, it was also based on 1950s fashion.
  • She was born in Osaka; which was a reference to National's founding location.
  • Risuke, her male counterpart, has an inseparable family-like relationship with her. This was based on the formation of the combined brand National Panasonic in the 1980s.[3]
  • Kuniha was retired in 2008. This moment represents that the brand was discontinued/phased out due to the founder changing the company name to Panasonic Corporation.[4]

Other

  • Despite her confusion by Risuke's modern innovation, she has a soft spot for them and slowly grasps its importance. This shows she deeply cared for her male counterpart.
  • Kuniha is an enthusiast for tea.
  • Aside from her default 1950s-inspired dress, Kuniha also has a kimono. She wore it occasionally for meditation, or sometimes for family tradition.

Notes and References

  1. Sometimes, people around her mistook her as an "innocent little girl" because of her dollish and elegant styling.
  2. File on Wikimedia Commons
  3. Article on Wikipedia
  4. Same article (on its history section)