Techno-Alliance Corp.
Techno-Alliance Corp. (Japanese: 株式会社テクノアライアンス) is a Japanese IT company providing a broad range of services such as technical support for software products or human resource development.
The company is a partner of Microsoft Japan and notably organized most campaigns involving the Madobe Family via the now defunct Windows 7 Mania (2009-2012) and then Windows Navi+ (2012-2022) subsidiaries to promote Windows operating systems.
Madobe Campaigns
The first such campaign was launched on September 25, 2009 and supported the launch of Windows 7 with the debut of Nanami Madobe.
The campaigns featured innovative and memorable approaches to marketing such as the use of anime characters and hiring popular voice actress to voice them. Customers were enticed to buy Windows products with packs including merchandise and unique desktop themes featuring them. Contests and lotteries were also organized.
During the Happy Windows 7 Campaign, shops reported a 50% boost on their sales compared to usual.
Despite the Windows Navi+ website remaining online until 2022, their last campaign was a 2016 collaboration with Celsys which offered a copy of Clip Studio Paint Debut to some buyers of Windows 10. The homepage also displayed an advert with Tōko Madobe and Ai Kizuna for a 2017 campaign related to Windows Mixed Reality and run by Monipla, a subsidiary of Allied Architects, Inc.
Later campaigns, in particular the Nanami Madobe's Graduation Campaign, were run by Digital DIY, a subsidiary of Creative Bank, Inc.
Trivia
- The Windows 7 Mania↗ Domain Name is currently owned by the Moeverse Staff.